Real Research. Things That Actually Get Built.

A lot of CRO advice stops at a list of recommendations. I go further — I find out what’s really going on, work with design to shape and test the fix, and stay involved until it actually goes live. Even in teams that don’t normally move fast.

No bloated retainers. No hand-off to a junior team. You work directly with me.

Getting Things Done, Even in Slow Teams A lot of good ideas never make it live, simply because nothing moves fast enough. I run short, focused sprints — even in teams without an agile process — to get from research to a working result in weeks.

What I Do

CRO Research & Audit A close look at your store to find out where and why customers get stuck — based on real behaviour, not a hunch.

Testing With Real Customers I define what needs to be tested and why, then work with a designer — yours, or one from my network — to bring it to life and test it with actual people, through usability testing, preference testing (e.g. Lyssna), or lab-based research like eye tracking. So we know what works before committing to build it.

Shopify Implementation Turning what works into something built to last — product page assets, UX components, and structured Shopify metafields that scale with your catalog, not just a single page.

How I Work

1. Start with what matters most. Every project begins by figuring out the biggest gaps and opportunities — not a generic checklist.
2. Test before you build. Concepts get tested with real customers before time and budget go into full implementation.
3. Build it to last. The strongest ideas get tested live first, then implemented properly — through structured, scalable systems like Shopify metafields, not quick fixes.
4. Keep it moving. Short, focused sprints keep the project going, even inside teams with no agile process in place.

Recent Work

10,000 New Email Subscribers in 8 Months → How a membership program, live within 4 weeks, turned paid traffic into a 371% increase in email-attributed revenue. [Read the case study]

A second case study — on research-driven product page optimization — is currently in progress.

Who I Work With

Ecommerce brands, particularly on Shopify, with a conversion problem worth solving properly — through real customer research, not assumptions — and who want it to actually happen, not just get recommended.

Let’s Talk

[Book a call / Contact me]

Curious whether this could work for your brand? Get in touch — no pitch deck, just a conversation about what’s not converting and why.