I find out what’s stopping customers from buying, test the fix with real people, and make sure it actually goes live — even in teams that usually move slowly.
Real research.
Real results.
A clear way of working: find the real problem, test the fix with actual customers, then get it live — properly, not as a one-off.
CRO Research & Audit
A structured review of your store to identify friction, missed opportunities and the changes most likely to improve conversion.
Testing with real customers
I define what needs testing and why, then work with a designer — yours or from my network — to bring concepts to life and validate them with real customers.”
Shopify Implementation
Turning what works into something built to last — product pages, UX components, and structured Shopify metafields that scale with your catalog.
Getting Things Done, Even in Slow Teams
Good ideas often get stuck, not because they’re bad, but because nothing moves fast enough. I run short, focused sprints to get things live in weeks — even in teams without an agile process.
Better ecommerce isn’t
about adding more.
It’s about removing
what gets in the way.
I help ecommerce teams figure out what’s really holding customers back — and then does the work to fix it.
A lot of CRO advice stops at a list of recommendations. I go further — I find out what’s really going on, work with design to shape and test the fix, and stay involved until it actually goes live. Even in teams that don’t normally move fast.
Where I can help.
RESEARCH & AUDIT
Find the friction. Find out what’s really going wrong, and what’s worth fixing first.
SHOPIFY
Build and implement what works, in a way that scales.
CUSTOMER VALIDATION
Test with real customers before you build anything.
MOMENTUM
Get things moving, even in teams that usually don’t.