Shopify Rollouts: The A/B Testing Tool I’ve Been Waiting For Since Google Optimize Shut Down
When Google Optimize was discontinued in 2023, a lot of e-commerce teams lost their go-to testing tool overnight. And what […]
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Moving to the New Shopify Markets: What Changes for Your Global Store?
International expansion used to mean manual repetition. If you wanted the same currency, theme, and pricing logic for France and
Stop Exporting to Excel: How to Use Shopify Metafields in Shopify Reports
For years, Shopify Reports felt like a closed system. You could store powerful custom data — supplier, material, loyalty tier,
How to create your own custom Spotify Wrapped 2025 for free
I was looking for a way to create a Spotify Wrapped 2025 for my team. We all shared our Spotify
Email Marketing for Small Businesses: What Tool Do You Really Need?
Email Marketing for Small Businesses: What Tool Do You Really Need? If you’ve spent any amount of time in ecommerce
Zoom H5 Handy Recorder Review: 4-Track Portable Audio Field Recorder
The Zoom H5 handy recorder has quickly become my main tool for field recording, capturing gigs, and logging musical ideas
Why I Looked Into Stape for Shopify Tracking
Running ecommerce stores and managing paid ads lately, I noticed something frustrating: conversions keep disappearing from tracking tools. Pixels miss
Why Tools Like TopicalMap AI, Keyword Finder, and Semrush Make Content Planning So Much Easier
Why Tools Like TopicalMap AI, Keyword Finder, and Semrush Make Content Planning So Much Easier Over the years, I’ve learned
Why Designers and Developers Need Better Collaboration on Digital Assets
I work with multiple international clients on their digital marketing and ecommerce projects, and one recurring issue keeps popping up:
Learning How to Create & Optimize High-Converting Landing Pages
From someone who has built, broken, rebuilt, and tested more landing pages than I can count. Crafting a landing page