I work with marketing tools every day, and one thing is clear: your email marketing tool can make a huge difference. Email marketing remains a powerful tool for (big) brands engaging customers and driving conversions.
If your emails aren’t converting, your automation is weak, or your messaging feels inconsistent, it’s time to rethink your setup.
For a long time, our email marketing was messy. Our old platform made it hard to segment our audience or personalize messages. Everything went out in big batches, and conversion rates were low. Marketing emails looked completely different from transactional emails, creating a disjointed experience for our customers. Less than 5% of our revenue came from email and SMS marketing.
We had big goals—50% year-on-year growth—but our current tools weren’t helping us get there. That’s when I turned to Klaviyo.
Why Klaviyo Email Marketing Works
Klaviyo is Shopify’s recommended email marketing tool, and it makes a huge difference for Shopify email marketing. Here’s why:
- Easy Setup – You can create segments, flows, and automations without a steep learning curve.
- Unified Brand Voice – Marketing and transactional emails now look and feel consistent.
- Smart Automation – Abandoned cart emails, follow-ups, and personalized recommendations happen automatically.
- Cross-Channel Coordination – Email, SMS, and push notifications all work together.
- Deep Reporting – Track results by segment, campaign, or even customer behavior.
Looking at their benchmarks, brands using Klaviyo often see 30%+ of revenue coming from email marketing. That’s a huge jump from less than 5%. But we all know salespeople tell lies right.
We did take the jump, and this is how it turned out.
How I Use Klaviyo Every Day
Klaviyo makes it simple to connect with our customers directly. Instead of guessing what will work, I can rely on data-driven insights to improve campaigns. Segmentation and personalization allow us to send the right message to the right customer at the right time.
I also love the AI features. They help generate subject lines, build flows, and even suggest review requests. It saves a ton of time and lets me focus on strategy instead of repetitive tasks.
Why It Matters
If your current email marketing tool is frustrating or underperforming, switching to Klaviyo can make a big difference. You’ll be able to:
- Recover lost revenue through automated flows
- Keep a consistent brand experience across all emails
- Connect directly with your audience and turn them into loyal customers
- Scale your email and SMS marketing as your business grows
Bottom line: Klaviyo turns email marketing from a chore into a real growth engine. For anyone running Shopify email marketing, it’s a tool that can actually help you hit ambitious growth targets while keeping things simple and manageable.
Quick Comparison: Klaviyo and Other Email–Marketing Tools
| Tool | Best suited for / Strengths | Weaknesses / Where it’s weaker than Klaviyo | Notes / When you might pick it |
| Klaviyo | Data‑driven e‑commerce stores; strong segmentation, automation, Shopify‑native integration, email + SMS marketing | Higher cost; more advanced features may be overkill for very small shops | Excellent if you want deep customization, automation, and want to grow with owned‑channel marketing |
| Mailchimp | Small shops / beginners; simple newsletters / basic email marketing | Basic segmentation & automation; needs third‑party tools for Shopify integration or SMS; limited scalability | A low-cost starting point if you’re just dipping toes into email marketing |
| ActiveCampaign | Businesses needing advanced automation, CRM features, multi‑step flows, lead scoring, lifecycle marketing | Integration with Shopify is weaker than Klaviyo (less real‑time / less ecommerce‑specific) | Good if you want sophisticated marketing automation beyond pure ecommerce — especially if you also use it for CRM, not just email marketing |
| Omnisend | E‑commerce shops wanting easy omnichannel campaigns (email + SMS + push) with a gentle learning curve | Less advanced behavioral segmentation than Klaviyo; fewer ecommerce‑specific data synchronizations | Best if you prefer simplicity, multi‑channel flexibility, and maybe a lower entry cost than Klaviyo |
