Blog overview

International expansion used to mean manual repetition. If you wanted the same currency, theme, and pricing logic for France and Germany, you had to configure them twice. Multiply that by 10–20… Lees meer: Moving to the New Shopify Markets: What Changes for Your Global Store?

For years, Shopify Reports felt like a closed system. You could store powerful custom data — supplier, material, loyalty tier, wholesale level — but the moment you wanted to analyze sales… Lees meer: Stop Exporting to Excel: How to Use Shopify Metafields in Shopify Reports

I was looking for a way to create a Spotify Wrapped 2025 for my team. We all shared our Spotify wrapped and I thought it would be so cool to have… Lees meer: How to create your own custom Spotify Wrapped 2025 for free

Email Marketing for Small Businesses: What Tool Do You Really Need? If you’ve spent any amount of time in ecommerce communities, you’ve probably heard it before:“Just use Klaviyo. It’s the best.”… Lees meer: Email Marketing for Small Businesses: What Tool Do You Really Need?

The Zoom H5 handy recorder has quickly become my main tool for field recording, capturing gigs, and logging musical ideas on the fly. Having upgraded from the Zoom H1, the difference… Lees meer: Zoom H5 Handy Recorder Review: 4-Track Portable Audio Field Recorder

Running ecommerce stores and managing paid ads lately, I noticed something frustrating: conversions keep disappearing from tracking tools. Pixels miss them. Ad-blockers block them. Browser privacy rules make it even harder.… Lees meer: Why I Looked Into Stape for Shopify Tracking

Why Tools Like TopicalMap AI, Keyword Finder, and Semrush Make Content Planning So Much Easier Over the years, I’ve learned that choosing the right topics for SEO and content creation can… Lees meer: Why Tools Like TopicalMap AI, Keyword Finder, and Semrush Make Content Planning So Much Easier

I work with multiple international clients on their digital marketing and ecommerce projects, and one recurring issue keeps popping up: the way designers and developers collaborate on digital assets is often… Lees meer: Why Designers and Developers Need Better Collaboration on Digital Assets

From someone who has built, broken, rebuilt, and tested more landing pages than I can count. Crafting a landing page that consistently converts isn’t about guessing. It’s about experimenting, watching real… Lees meer: Learning How to Create & Optimize High-Converting Landing Pages

One of the most overlooked opportunities in e-commerce is the quiet period before peak season. Most Shopify stores focus all their energy on big launches and forget the months leading up… Lees meer: How to Build Your Email List Before Peak Season: A Shopify Growth Strategy

If there’s one thing I wish more e-commerce teams understood, it’s that shoppers trust other shoppers far more than they trust brands. Reviews and user-generated content (UGC) are not “nice extras”… Lees meer: Why Reviews and User-Generated Content Are Still Untapped Gold in E-Commerce

Search advertising and email are two of the most reliable growth engines in e-commerce — yet they’re often underused, outdated, or running on autopilot. When these channels stagnate, so does growth.… Lees meer: Search Advertising & Email Marketing: Where Most E-Commerce Teams Leave Growth on the Table

The Hidden Reasons Your Online Store Isn’t Growing — and What to Do Next As someone who has spent years watching e-commerce teams push for rapid growth, I’ve noticed a pattern:… Lees meer: Your E-Commerce Growth Isn’t a Tech Problem — It’s a Fundamentals Problem.

I work with marketing tools every day, and one thing is clear: your email marketing tool can make a huge difference. Email marketing remains a powerful tool for (big) brands engaging… Lees meer: Why Klaviyo is a Game-Changer for Shopify Email Marketing